Telequip Case Study

Problem: Telequip Incorporated, located in Salem, NH, is a manufacturer of automated coin dispensers. Telequip called on our advertising agency initially to develop a much-needed identity for their outdated corporate collateral. In reviewing the collateral they were using, it was obvious they would benefit from our graphic design and advertising services. Telequip's main requirement when developing their new identity was that we not alienate their established international market.

Solution: The solution our advertising agency proposed for Telequip's identity was to create an arch made up of coins of various currencies. The Telequip logo was placed on top of the arch graphic. We then made sure they understood the value of using this graphic on all company collateral in order to create a consistent brand identity.

Results: The ad above is an example of the new identity and collateral our advertising agency has created for Telequip. The coin arch is used in all of the company's collateral—from sell sheets to trade show graphics. In the coming months we will be implementing the identity into a new web site for Telequip.