Computac Incorporated Case Study

Problem: Computac Incorporated, is a software company from West Lebanon, New Hampshire. Recognizing the power of web marketing and just how many people are using the web more and more everyday, Computac decided to seek professional help with their new web design and search engine optimization. In addition to web marketing, Computac sought to bring more exposure to their three divisions—Transportation, Retail and Distribution – through the web site. The overall, emphasized goal was to create a substantial web marketing presence while achieving these goals.

Solution: The solutions we proposed for Computac addressed their primary concerns regarding web marketing and web presence by increasing the amount of content that was in their original site and building a sitemap that supported a list of important keyword phrases. Additionally, we showed them how they could more effectively market their products by creating high-impact visuals for their product lines. These visuals, along with an increased number of screen shots of their products, allowed them to more effectively carry out online demonstrations.

Results: Upon entering the web site, users will find a captivating animation that fades and cycles through three images—one for each division. Each graphic sends a strong visual message as well as a description of that division's offerings. Below the animation are three areas for each of the division's latest news highlights. Adding these news highlights to the home page shows visitors the company is dynamic and growing in their industry.

As for web marketing, the web site is built from the ground up to perform for multiple keyword phrases. The Computac web site currently ranks #1 in Google for 12 of their keyword phrases and is on the 1st page of Google for 23 keyword phrases. Current web marketing efforts will continue to improve their search engine rankings.

With the added graphics and clean, user-friendly navigation, division managers are now able to virtually demo product lines much more effectively than they could with their previous web site. The division leaders liked the graphics we designed for the web site so much they've asked us to create trade show graphics for them. The trade show graphics, at their larger size, are quite impressive and are seamlessly unified with the company's online identity.   The result is a stronger, cohesive overall marketing effort.